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Morrison's Quieter Hours For Those With Special Needs

 Now in ALL Stores - 9-10am on Saturdays

This new initiative has been created with the support of the National Autistic Society. Many people who are autistic or those with autistic children can find shopping in a supermarket an anxious experience. Having carried out a trial earlier in the year in our Lincoln, Woking and Gainsborough stores, we identified improvements that could be made as well as the best time for the Quieter Hour to take place.

“Around 700,000 people are on the autism spectrum in the UK. This means they see, hear and feel the world differently to other people, often in a more intense way. Morrisons ‘Quieter Hour’ is a step in the right direction for autistic people who find supermarket shopping a real struggle.”"

  • Dim the lights
  • Turn music and radio off
  • Avoid making tannoy announcements
  • Reduce movement of trolleys and baskets
  • Turn checkout beeps and other electrical noises down
  • Place a poster outside to tell customers it’s Quieter Hour

 

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